Founded by Benoit ‘Ben’ Cornet, BoldMove is headquartered in Belgium. The mission is to Create Happier Worlds, by liberating creativity and fun through vendor-independent support to theme parks and leisure venues. An expert team creates and builds exciting digital attractions with high and fast ROI, including its own solutions like Smash & Reload and fully customized attractions with the latest AR, VR and AI technologies. Also technology vendors, ride manufacturers and corporations can benefit from the extensive expertise in interactive ride technology, and the wide partner network. As Founder & CEO of Alterface, Ben pioneered the interactive and rotating theatre, and rolled out the non-linear Erratic Ride, which was awarded as most innovative technology in the industry. In 2019, Ben was listed in Blooloop’s Top 50 industry influencers as a recognition for his creative contribution to the industry. He has been an active TEA Board Member since many years.