E&S Rides and BoldMove Nation loop up
Joining creative and engineering forces into unique attractions with a special twist
Brussels, 25 April 2024 - BoldMove Nation and E&S Rides are excited to announce a bold new partnership that will combine engineering and creative expertise. This breakthrough collaboration inspires a new and fresh approach to family rides, offering the right dose of thrill and fun for visitors of all ages to enjoy.
Rather than picking a standard attraction from a catalog, park owners can now offer visitors a completely new attraction with bespoke theme and ride system at an affordable price. Furthermore, this opens new opportunities for regional parks to upgrade older buildings and areas with refurbished and rethemed rides - going beyond a new layer of paint or vehicle relabelling.
With over 10 years experience in the leisure industry, E&S Rides is a French engineering company offering rides and services for the theme park and leisure industry. Based in Fontainebleau, the dynamic team provides engineering services, quality monitoring in manufacturing and consulting, all in compliance with European safety standards. E&S Rides has proven its expertise in rollercoaster retrofits for Looping Group, Kingoland (France) and Walibi Belgium, as well as across multiple leisure ride projects.
BoldMove CEO Benoit Cornet brings 25 years of (dark) ride expertise to the partnership. The team creates happy worlds with ride and attraction concept developments, media, IP & gameplay, including all themed design up to final installation. The BoldMove team recently received the IAAPA Brass Ring award for its Smash & Reload media dark ride concept. The first Champi'Folies dark ride opened last year in Le PAL, France, giving new life to an existing building which previously housed a 4D-cinema. The Boldmove creative team also handled all themed design for the queue line of the new Fjord Explorer water ride.
E&S Rides and BoldMove strongly believe that bringing their unique expertise and passion together will result in unseen themed ride experiences. The first concepts are already under development and will soon be revealed.
More information on www.boldmove-nation.com and www.es-rides.com
Both teams will be present with a booth at the SNELAC conference 14-16 May in Parc Asterix. Make your appointment here to schedule a personal meeting with sneak peak of the new attractions: [email protected]
Alternatively, we warmly welcome you at our Brussels office.
